Imaginative displays can increase customers' purchase behavior, sales, and ROI.
A study from the University of Maryland shows higher app adoption among hotel chains could be linked to lower spending among lower-level loyalty customers, who are more likely to use apps to get the best deals.
What The Study Did: Advertisements on videos on made-for-kids channels on YouTube, as well as the frequency of age-inappropriate ads, were analyzed in this study.
Gut health is having a moment, with sales of fermented foods such as kefir, kombucha, and kimchi steadily on the rise. The benefits of "good bacteria" in fermented foods and supplements go well beyond the gut, moderating immune responses, heart health, weight, and even mood. But do products hold up to the claims on their labels?
Using artificial intelligence (AI)-based text analysis of social media can monitor the extent to which brand reputation rises and falls over time. Merging this social media monitoring with the Rust-Zeithaml-Lemon customer equity drivers can show exactly which dimensions of brand reputation are changing.
A new Dartmouth-led study, published this week in the journal Pediatrics, has found that the disproportionate use of premiums within child-targeted TV advertising for children's fast-food meals is deceptive, violating the industry's own self-regulatory guidelines.
Knowing what consumers mean by "authenticity" can help marketers deliver it in their products and services.
A new study reveals Australia's 'black summer' of bushfires was covered by the world's media as an environmental and ecological issue with global consequences, while in Australia the toll on ordinary people remained the visual front-page focus.
Consumers are less forgiving of brand failures when algorithms are anthropomorphized, use machine learning, or are used for subjective or interactive tasks.
Businesses sometimes align themselves with important values such as a clean environment, feminism, or racial justice, thinking it's a win-win: the value gets boosted along with the company's bottom line. But be careful, warns new research from the University of Toronto's Rotman School of Management. Using these values primarily for self-interested purposes such as profit or reputation can ultimately undermine their special status and erode people's commitment to them.